This is where you basically use other authorities to endorse what you’re doing. So, for example, you get the authorities within your niche to endorse your product, your services, your blog, or you as a person. That can be very powerful and people really respond to that. Social Proof This is very, very powerful. This is basically where other people in your audience give you testimonials, reviews, and basically say that your business is awesome. Other people see that who come into your business and they think, “Okay, all these other people are saying this is a great business or a great product. That gives me confidence that I should be part of this too.” Social proof is tremendous. It’s very, very powerful. Scarcity The sixth one is another very, very powerful one. You’ve got to be careful with because some people use it in a way that’s not very honest. Scarcity, basically, refers to the fact that people respond to deadlines and scarcity in numbers and they take action because of those factors. So, what you see with some of the bigger launches is that people only have their product available for a week and then they close doors. Often you see results double in the last day, just because of that deadline. Sometimes people limit the number of people they get into the product or into the course. Influence Responsibly With all these things, you can use them for good or evil. My recommendation is to think very clearly about the reasons why you want to use these triggers and only use them for good purposes. There’s a difference between influence and manipulation. There are manipulation strategies that are much more harsh and that are based in fear and greed. I think it’s best to stay away from manipulating people, because it comes back to bite you in the end.Video’s Growth Curve Back 20-25 years ago, the product adoption life cycle of the Internet began. About 15 years ago, it just took off. Very steep . That was mainly text based and mainly audio-based stuff at the beginning. Now, how long ago did online video start? About five or six years ago, right? So, the rest of Internet has had a big lead on the online video. So, the online video curve is still lagging behind the Internet curve. What that’s telling me is that we ain’t seen nothing yet. There are some very, very exciting things coming. Mobile & Social Media Something to watch out for is online video and how it’s going to be used on mobile phones and tablets. That’s a pretty big trend. How video interacts with social media is also something to watch. Niches On YouTube, I see the expansion of more niches and also the specialization of niches, as we go further and further ahead. The Internet has just gone nuts with digging down into different niches and specializing and specializing to the point where it’s difficult to find an untouched niche. Whereas, with YouTube, there’s still opportunity to tap into new niches. Even though there may not be traffic and demand on YouTube for it right now, in a year’s time that may be a very different story. So, get in and start positioning yourself now, ahead of the crowd. Once the crowd gets there, you’ll be well-positioned and you can take advantage. Last Words It’s difficult to predict the future because it changes so quickly. A year ago, we couldn’t have seen exactly what we have now. A year from now, who knows what it’s going to be? All I know is that it’s a very, very exciting ride.
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