SociOffer Review -Why should you buy it?
I once read a comment from Michel Fortin that suggested that when you are writing a sales page, the objective of each individual section of that page should be limited to convincing your visitor to continue to the next Read more. In other words, the headline of your page need do nothing more than convince the visitor to read the sub-headline which should in turn make the reader curious enough to go to the first paragraph, which in turn forces them to read the second and so on. In other words, the whole sales page is a step-by-step process that almost leads the reader by the hand from the top of the sales letter to the bottom where they hopefully hit the ‘Buy Now’ button. Now, from my own research, I would suggest that there is both a flaw and a strength in this approach and that ultimately, the latter wins out over the former.The flaw in this idea is that most site visitors who are presented with a long copy sales page will not read from the top to bottom in a logical manner. Instead, they are far more likely to read the headline, perhaps the sub-headline and the first paragraph and then they skip straight to the bottom of the page to see what the price is so they can decide whether it is within their budget or not. So, the idea that you can force the reader to follow the pattern that you want them to follow will