I counsel my clients daily through self-motivatedby their other service providers. A classic upsell job my clients get is when another website company tells them that if they have a blog on their website, then their SEO will soar. Then the social media company comes in trying to sell on-site content writing for the new blog, because that will make their SEO rankings soar. I tell my clients that the only thing that is going to soar is their service bill. The difficulty in this example is that there is a grain of truth to the benefit of having a blog, with freshly added content, added to any website. Theharsh truth is this: Unless other also blog about your website, you are adding content to it that will have little SEO benefit. My first SEO teacher told it to me straight. He was a tough New Yorker and liked using examples to explain everything. Paul V. put it simply: “What matters is not what you say about you, it is what others say about you.” To take it even further, the effectiveness of those people blogging about a website in order to get good search engine rankings depends on their online reputation, or “street cred,” as Paul called it. He said a link is no good unless it serves as a “relevant reference.” The memorable Paul V. analogy he liked to give on this topic is, “If you asked both your best friend and a gourmet chef where you should go for dinner, and they gave different answers, you will take the gourmet chef’s recommendation every time.” Now most people would say you simply should take the chef’s recommendation, but Paul V. only spoke in terms of the definite, “every time.” This pretty much sums up the topic of link relevance, link weight, and website strength — all in one analogy. I give the example of service providers not because I’m opposed to upselling or companies trying to make more revenue for . I say it because it is a simple and everyday example illustrating why the source and financial motivation needs to be taken into account before changing any SEO plan. I always remember this before I consider changing my OptFirst List. The basic starting list is simple and logical. If you have a website that you want to rank, you must be on sites like Facebook, Yelp, and Twitter if you want to have a chance. If not, then today’s search engines will never rank them above similar websites that do. In the eyes of the search engines, the website is not fully represented as a complete online business unless it is in these social networks. That’s why the Opt-List includes a list of current upwardly trending websites, local specific directories, and popular social media networks. To other SEO companies and DIY devotees, I suggest you make your own intuitive list from research and hard work. Then adjust the list depending on relevance to your specific industry. All businesses should be reviewed to see if your list makes sense before a blanket list is applied. For example, does your investment company really need an Instagram listing? Maybe not. Does your realtor need a Zillow and Trulia account? For sure! This book is about the process of SEO helping real businesses succeed online. So remember: THINK! Work hard and do not take shortcuts. Here is an infographic about people looking for easy rankings, showing how that’s a rotating process for failure.
tag: review website profit monster, website profit monster, website profit monster bonus, website profit monster demo, website profit monster features, website profit monster honest review, website profit monster oto, website profit monster price, website profit monster review bonus, website profit monster upsells