5 Tips to Ensure Your Facebook Ad Campaign is Effective Having a Facebook ad campaign that is effective involves more than just popping your ad on Facebook. Sure, occasionally you might get lucky and enjoy success from this type of Facebook ad campaign, but you can ensure regular success by creating ads that are effective using these 5 tips. #1 Mobile only ads – Around 75% of all Facebook users will access Facebook using a mobile device.offers you the opportunity to create and manage mobile ads seperate. One strategy that many advertisers are using is to split their targeting between their mobile campaign and desktop campaign rather than creating a separate campaign for each. #2 Ads for your mobile app – If you have a mobile app for your brand, Facebook gives you the ability to track your app downloads. This is very effective! Especially if you want to create your own community. With each download you will be able to organically reach those users. As a new startup that is attempting to drive users that are engaged in their product there is tons of potential here. #3 Retargeting – It seems in recent times retargeting has reached new heights in the marketing circles. This is the type of ad that will follow you around the internet. For example, let’s say you are on a site that sells shoes, whether you make a purchase or not, it’s highly likely that you will see ads for the shoes you were looking at all around the edges of the internet as you browse elsewhere. provides a powerful way that you can retarget using custom audiences. This tool provides you with a simple way to reach highly specific audience groups through the use of a combination of Facebook interest data and prospect data that Facebook advertisers own. Another method that can be used to retarget is for you to create an audience using the power editor. You will need to install the Chrome plug in to be able to use this, but it will let you upload a list of customer email addresses from one of the many email marketing platforms or from an Excel spreadsheet. #4 Experiment with your page posts – When you create a Facebook ad, you as the advertiser might decide to promote a post that has already been published on Facebook or you might decide to create a new post that has never been published before. You should always promote organic page posts that have had a high degree of engagement and sharing among Facebook users. This will instantly add social context to your target audience and provide the highest ROI. #5 Rotate your creative design – Switch up the creative components of your ads has long been a practice in advertising. do much better when this practice is implemented.Why You Should Create a Threshold for Your Facebook Ad Click Through Rate Facebook ads are increasingly becoming more popular as a form of advertising because it is highly effective. However, if you aren’t careful you can get a real surprise when you discover your bill for just a few days is in the hundreds of dollars. This is why it is so important to create a click through rate threshold. In addition, some ads will outperform others. The last thing you want to see happen is that you throw your money away on the ads that are not performing well. This is another good reason to have a click through rate threshold in place for all Facebook ad campaigns. Let’s look at an example. Let’s say we create a campaign designed to drive more people to our page to increase our fans at under $0.30 a fan. However, our ad generated 3 fans at the minimum and 21 fans at the maximum bid. This is assuming all of our clicks converted to likes. What this means is that our cost per fan ranged between $0.65 and $5.60 and the majority were at the very highest end. The end result – we would kill the ad for underperforming. The money spent on the ad could have been much less if we had created a Facebook ad threshold. It’s important for you to determine what click through rate you are okay with and then to immediately kill any ads which are not performing to the standards you set. Doing so will ensure that you don’t have any huge surprises or bills you can’t afford. Remember, when you set up your Facebook ad campaigns you provide your credit card information and authorization to charge that credit card, so it really is important that you know what you may be charged with. Facebook ad campaigns are a great way to bring new visitors to your Facebook page, to your website, or to run a promotion, to name just a few. However, before you jump in with both feet, we encourage you to take the time to learn and understand just how Facebook ads work so that your experience is a positive one and you actually reap the benefits of a Facebook ad campaign. Because if you do not understand how it all comes together, you do face the risk of a very high charge that won’t be to your advantage.
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