The first and probably the most widely used is the improvement factor. It's real simple and something that you should definitely learn to look outfor. It's one of those annoying things that you can't get out of your head once someone’s pointed it out and you start noticing it, and that's a good thing, because it means more ideas for you. It's a relatively simple concept, and it's hard not to see, but it's just such an automatic reaction, and something that brushes over in conversation that you may not pick up on it, or takeseriously. I believe that this is why so many people miss this. How many times have you been using a particular product, or service, and got frustrated, annoyed, or disappointed, because even though it may be a great product, you've still found yourself saying "This would be much easier if product X did this too", or "This is taking too long, if only product X would do it like this". Something that you may grumble about to friends, family or work colleagues in passing could be your next product. You can take this product, use it's and it's basic idea and improve it to suit your needs even better than it did before. This is constantly happening with everything, and I guarantee you'll find loads of these daily. Look around; the next cell phone is just another cell phone, but better. It's still a cell phone but it has more features. What about that super computer you've seen out there that you'd love to get your hands on. Yours is ok, it works, so why would you want another one? Because it's faster, it's sleeker, it looks better, it's more reliable, and it can do things that yours can't. How about that online marketing report that you read the other day? It was great, but why would you want to buy another one? Because it was missing info,because it wasn't presented in a clear way or wasn't easy to use. See what I mean? It applies to and it's all around us, and it's happening right now, online and offline.
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