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james Schramko used to be in charge of a $100 million car dealership, but he left to pursue. It was a good decision. Based out of Sydney, Australia, Schramko began building a list and developed several successful products, including TrafficGrab. He once sold over $140,000 of a product in one week. James Schramko Today James has his own affiliate marketing network with many premium domains and team of employees. They sell many of their own products, along with a pair of masterminds hosted by James. Schramko also has a pair of thriving SEO businesses, SEO Partner and LinkJuice. OVERVIEW If possible, it’s better to start with the audience than the topic. That’s something that people do wrong: they start with an idea and then they try to back-fill it with an audience. But it’s always easier to try to find a buying audience and then create something for them that solves one of their problems. Step 1: Research Research more about your audience, so that you really understand their problems and how they talk about it. The next thing you research is the existing solutions in your market that you’ll have to match up with. In that process you’ll have a look at competitors as well, see how they’re succeeding in the marketplace. Try to see if there’s an where you can break in and repeat their success. Step 2: Create Content Get the materials ready that you’re going to then put on your website. Specifically, you’re going to start preparing content that helps translate your website into a problem-solving device. That could be articles, audio players, pictures, or PDFs – depending on what you’re selling. It might be a free report. The content will be helping you promote the content that you want to promote. So that will be pre-sales copy, selling articles, because you’re going to need it for both your own website and traffic to bring people to the website. Step 3: Attract and Convert Leads Drive traffic to your site and see if you can convert it into sales. Hopefully, you’ve targeted the right phrases and you’ve been able to explain to your target prospect how you solve their problem better than other people and why they should buy from you. Step 4: Expand The next logical evolution is mine out that market a little bit better. Put out some more content and get more traffic. Generally, I’ll create information products in that market to offer as a bonus, so that I am really enhancing my conversions. Now, that means that you’re pretty much into developing your own product phase, which is where the real money is. At this point, you may want to begin developing more websites. AFFILIATE MARKETING Insights and Analytics I would have SEMRush in my tool kit. I really like that tool because I can plug in all of my competitor’s websites and see what phrases they’re ranking for. It also gives me an idea of the cost-per-click value of those phrases. The higher the cost-per-click, the more likely it is to add value to somebody. So that’s a great tool. Website Platform I’m using WordPress. Email Marketing You want to turn your site into a lead generator, not just a page that makes sales. The easiest way to do that is to offer a free bonus. I’m using AWeber. Customer Support One of my favorite tools is Zendesk, where you can have the central help desk for all of your websites in one place. There, you can create a category called “bonus claims.” That way you can use the same support team for all of your websites. Ecommerce As an affiliate, you don’t need to collect money. Affiliate is just another word for sales agent. All somebody has to do is use your link to buy something and that merchant will send you the money. So you don’t actually need a cart. You don’t need to go through the whole product development phase. But I really do recommend people do, because that’s when I started making a lot more money: when I added a cart and I created a product. Tools are Overrated I really don’t use a lot of tools. People like to hide behind tools and get busy with stuff, but that’s not where the money is. The money is earned when you just roll up your sleeves and create content that gets traffic to your website. PROMOTING OTHER PEOPLE’S PRODUCTS Affiliate Marketing Platforms I’ve promoted products on Infusionsoft, Nanacast, E-Junkie, PayDotCom.com, and on private systems. I promote some Commission Junction offers, but a lot of the CJ stuff is from the bigger brands. That’s fine for some of my affiliate stuff, but I’ve found it much easier and more lucrative to promote a different type of product than the one you’re finding on CJ. I rarely promote ClickBank products. I would rather they have their own shopping cart and, in many markets, the products are a bit shady. Secondly, there’s a lot of affiliate theft, so people will replace your link for theirs. As soon as they find out it’s from ClickBank, they’ll go and reorder with their own ID and chop you out of the loop. How to Become a Super Affiliate Just sell a lot of stuff. That’s when the tide turns a bit. Instead of you competing with thousands of others, you start to get access to exclusive offers, higher payouts, and custom landing pages. They’ll start putting tracking codes on things for you and make packages and bundles that are just for your customers. A super affiliate is like a marketing machine that they are paying on a pay-perperformance basis. So it’s pretty attractive for them to have somebody who knows what they’re doing promoting their product. It also helps as they get a feel for your ethics, how many refunds you get, and what your conversion rate is like. LIST BUILDING Rather than pushing squeeze pages all the time, quite often I’ll have a reverse squeeze page. You can do that with free things. A podcast channel is a great way to build up a subscription list of quality people who are very loyal. Focus on Buyers But generally, I won’t even have a squeeze page; I’ll just collect the details of buyers. You can do that through low-priced products. Whenever somebody buys something, I make sure that they get added to a customer list for that product. I started out just building a list of buyers. That was my primary focus and it still is. I want the name and email address of someone who’s purchased something, rather than just prospects. How it Works It’s through AWeber, but I integrate it through Nanacast. When somebody purchases something, it will automatically notify AWeber and send them out a confirmation requirement. So that it’s double opt-in. It just happens automatically, but they have to confirm the email. Have it say, “Step Two of Three Completed,” and that will get their attention. Then write something like, “In order to receive updates to the product that you just purchased, please confirm below so that you can receive that and our newsletter.” Add Value It’s even more valuable when you actually send some valuable updates. You get extremely high open rates for those emails. You know they’ve already purchased, so it’s very segmented and so it’s pretty easy to guess what else they might be interested in. Subtle Tactics I had a live event. Since not all of my customers are going to live in the same country or be prepared to travel, I had a pretty light campaign promoting the event. I recorded the event and I had a post-event webinar. The post-event webinar was for people who attended the event and wanted to recapture its value. But it also served to promote two things: a purchase of the recordings and the option to join a business mastermind. So I took the recording from the webinar and sent it as a bonus to people who had purchased some of my related products. For example, for one product that I’ve sold 2,500 copies of, I loaded the webinar recording onto their membership as a free bonus. Then I just send them an email letting them know that I’ve recorded this webinar for them as an extra value bonus. The webinar educates, but it also teases them into the idea that the videos will be good to have. They’ve already purchased one product from me, so it’s a logical step for them to consider buying another one. So I’ll make a lot of sales from the process without ever having to send them an email saying, “Urgent: Buy this today. It’s going off the market tomorrow!” and all the hoopla that we see from amateurs.
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