Your About “Us” Page – An about us Read moreis very important and most of the time not structured the right way. An about us page, isn’t really about you. It is about what your customers want to know. They don’t care what your favorite food is, what college you graduated, what certifications you have and what your grades were. They don’t care about pictures of your family, how old you are, and most of the time they don’t care how long you’ve been in business. Some will argue on the picture part, but that isn’t the point, the point is you want to give them reason to do business with you, not distract them. What customers want to see on an about us page is that a company cares about them. The customer is looking for the company to relate to them. Your about us page should cover what you offer, and of course mix in the basics but to really do well you need to tell stories. You need to have a unique selling point. An about us page is a perfect place to mention whatever guarantees you may have. It should overcome objections for you, so you don’t have to later on over the phone. When you write your about us page, forget the boring stuff. Make it entertaining, yet informative. should tell a story.